Trademark

What is a trademark

A trademark is a sign used to identify and distinguish the goods or services of a company from the goods or services of other companies.

 

The trademark can be:
  • verbal: it is composed exclusively of words, letters, numbers or other standard characters

  • figurative: it is composed exclusively of images or drawings

  • figurative with verbal elements: it contains a combination of images or drawings with words, letters, numbers or other standard characters

  • 3D shape: it consists in a shape, including containers, packaging or the product itself. It can be combined with other verbal or figurative elements

  • sound: it is composed exclusively of a sound or a combination of sounds

  • multimedia: it consists of a combination of image and sound

  • colour: it is composed exclusively of a single colour or a combination of colours (without contours)

  • pattern: it consists exclusively of a set of elements which are repeated regularly

  • position: it consists of the specific way in which the trademark is placed or affixed to the product

  • motion: it consists of a movement or a change in the position of the elements of the trademark

  • hologram: it is composed of elements with holographic characteristics

  • other type of trademark: if it is not comprised by any of the above-mentioned types of trademark, its representation must allow to determine, in a clear and precise way, the object of the protection conferred to the holder and include a description.

 

Information updated on 26 October 2019 12:11