What is a trademark

A trademark is a sign used to identify and distinguish the goods or services of a company from the goods or services of other companies.

The trademark may be:
  • verbal: composed of words (including names of people, letters or numbers)
  • figurative: composed of drawings, images or drawings
  • mixed: composed of words (including names of persons, letters or numbers) and drawings, images or drawings
  • sound: composed of sounds, as long as graphically representable
  • three-dimensional: consisting of the shape of the product or its packaging (eg the Coca-Cola bottle, Toblerone packaging)
  • a slogan: consisting of an advertising phrase, even if the phrase is already protected by copyright.
Information updated on 01 October 2019 16:42